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Why This Is the Perfect Collaboration
Introducing our first collaboration with another Health and Wellness brand, Woosah Blankets and iKOU are joining forces to provide the ultimate 'distress journey', aligning with our shared mission to inspire relaxation and rejuvenation.
"iKOU," carries a beautiful essence rooted in Japanese language and culture. It embodies the concept of finding peace and rejuvenation, reflecting the meaning of the Japanese verb "ikou" which translates to "to rest, to relax, to restore." The Kanji symbol associated with it further encapsulates the idea of bringing a holiday-like sense of tranquility, not just to the body but also to the heart and soul.
In addition to "iKOU," the term "Woosah," though not Japanese, also resonates with the theme of relaxation. It's a colloquial term often used to encourage someone to calm down, relax, and breathe deeply, allowing for a release of stress or tension. Combining these meanings, your name carries a powerful message of finding inner peace, serenity, and restoration.
The collaboration between Woosah Blankets and iKOU is a natural fit, as both brands share a commitment to promoting relaxation and well-being. By combining Woosah's luxurious blankets with iKOU's rejuvenating skincare and spa rituals, we create an immersive experience that transforms the way you feel, allowing you to unwind and destress in the comfort of your own home.
Together, we offer a holistic approach to self-care, encouraging our customers to indulge in moments of relaxation and rejuvenation. This collaboration represents the perfect fusion of comfort, luxury, and wellness, allowing you to create your own sanctuary and embark on a journey towards inner peace and tranquility.
Road Test: I tried a weighted blanket to help my chronic anxiety
My plushy, pale pink weighted blanket arrived from Woosah (with a bonus gift of essential oils – score!), and I was eager to try it out that night. I completed my routine, threw my hot water bottle under the blankets while I brushed my teeth and then climbed into my cosy bed. Sunset lamp on, tinkly music playing and heat pack secured, I slid under the soft, quilted blanket.
I woke up the next morning with the sense that my sleep had been much more restful than usual. I only woke up once during the night, and I felt energised in comparison to the sluggish wake-up I usually experience.
The following weeks resulted in higher-quality sleep – I could feel the difference. Usually, I wake up feeling instantly anxious and not-quite-rested, but since I’d started using the blanket, I noticed I was having more restorative, uninterrupted sleep and was waking up feeling more refreshed and satiated from my snooze.
WORDS BY CAT FORSYTH
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